Shop Insights

Shopify Theme Comparison Startup vs Expression

Compare the Shopify themes Startup and Expression side by side. How do they compare in features, pricing, and more?

Let's compare Startup and Expression

Startup
Startup
$100

Sleek, minimalist design for single products and small catalogs

82%
View on Shopify
Expression
Expression
$300

Captivate your customer, through sophistication, versatility and style

91%
View on Shopify
Features
Startup
Expression
Cart and checkout
Cart notes
In-store pickups
Quick buy
Sign in with Shop
Marketing and conversion
Age verifier
Blogs
FAQ page
Promo banners
Quick view
Recommended products
Customizable contact form
EU translations (EN, FR, IT, DE, ES)
Press coverage
Product badges
Promo popups
Promo tiles
Recently viewed
Stock counter
Trust badges
Merchandising
Animation
High-resolution images
Image zoom
Product options
Product tabs
Product videos
Slideshow
Color swatches
Image galleries
Image rollover
Ingredients or nutritional information
Lookbooks
Shipping/delivery information
Usage information
Product discovery
Breadcrumbs
Mega menu
Product filtering and sorting
Recommended products
Sticky header
Swatch filters
Collection page navigation
Enhanced search
Recently viewed

Comparing Features: Startup vs Expression

Expression offers 35 features compared to Startup's 22 features. With 13 additional features, Expression provides more extensive functionality and customization options. This could translate to better flexibility for your store's unique needs, though consider whether you'll actually use all these extra features.

Comparing Shopify theme prices for Startup and Expression

Startup comes in at a price of $100 while Expression comes in at $300. Both themes are premium options that offer advanced features and professional support. The $200 price difference may reflect variations in feature sets, customization options, and ongoing development commitment from their respective creators. Consider your specific needs and budget when choosing between these premium themes.

Startup Theme Details

Sleek, minimalist design for single products and small catalogs

Price:$100
Reviews:102
Rating:82%
Features:22 features

Expression Theme Details

Captivate your customer, through sophistication, versatility and style

Price:$300
Reviews:70
Rating:91%
Features:35 features
Carbon Shopify Theme

Carbon is a modern, clean and minimalistic Shopify theme. Perfect for showcasing your products with its elegant and professional design.

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